Simply beautiful down through the ages. The aesthetics of the Ceylonese precious stone zircon (from the Persian zar-gun, gold-coloured) were what first drew people’s attention to zirconium oxide. By contrast, pure zirconium oxide is white and is used as a pigment, for example to refine porcelain. You can now use the material in dental technology as well, and give many patients something that is particularly highly prized: captivating beauty.